Independent paint color guides
Pick paint colors you'll still love on the wall.
Screens lie about paint. Light, sheen and the colors around it change everything. We explain what actually matters, in plain language, and show you how to test before you commit.
Start here
What is LRV?
The one number that predicts whether a color will feel bright or gloomy in your room.
How to test paint samples
An eight-step method so the color you pick is the color you get.
North vs south facing rooms
Window direction changes every color. Here is how to plan for it.
Paint sheen guide
Flat, matte, eggshell, satin or semi-gloss: where each finish belongs.
Peel-and-stick samples are made with real paint and move from wall to wall without brushes or patches.
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What we're building
Measured, not guessed
We're setting up a program to measure physical paint samples with a spectrophotometer, so comparisons rest on real paint instead of screen values. Read the plan.
Brand-neutral
We don't sell paint and aren't paid by paint brands. Our only goal is to help you choose well. About us.
Honest about limits
A screen can't show you paint exactly. We'll always tell you how a number was produced and when to trust your own eyes. Disclaimer.